Liberro opens first brick and mortar shop in UK

UK-based online retailer Liberro has recently unveiled its first brick and mortar electronic cigarette shop at 59a High Street in Buntingford, Hearfordshire.

The company said if the new retail outlet proves successful, it will plan to expand presence by opening more stores throughout the UK.

The retailer has been selling electronic cigarettes globally through its website www.liberro.co.uk for the last four years. Liberro's head office and distribution center is located in Buntingford.

Liberro managing director Emma Christou said the shop offers over 50 different flavors, in a variety of nicotine strengths, and these include the more popular flavors of regular and menthol.

The firm retails disposable electronic cigarettes, starter packs, liquids and consumables through its website, and now the new store. The retailer also gives a chance to customers to try and taste electronic cigarette.

Liberro chief executive officer Simon Christou said electronic cigarettes are the perfect alternative to smoking, and they are healthier too, as they contain no tar, tobacco or carbon monoxide.