Smoker Friendly extends private label e-cigarette line
Smoker Friendly International, a Colorado-based tobacco store retailer, is extending its private label Premium Brand Electronic Cigarette line to other retailers and distributors across the US.
The move marks the first time the firm has extended a private label product line outside of its licensee network, according to csnews.com.
The private label e-cigarette is beginning to appear in c-stores, grocery stores, large retail locations and select distributors with a retail price point as low as $6.99.
The firm has tapped Freedom Smokeless, a US-based e-cigarettes manufacturer, to manufacture its electronic cigarette line that debuted in 2009.
Smoker Friendly International has over 700 stores, independently owned and operated.
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