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VMR unveils first electronic cigarette brand for women

RBR Staff Writer Published 18 March 2014

VMR Products (www.vmrproducts.com), a global leader in the electronic cigarette industry and maker of V2, the largest online cigarette brand, today announced the launch of Vapor Couture -- the first line of electronic cigarettes designed especially for adult women.

The brand was developed over a three-year period of beta testing and product feedback, with VMR surveying nearly 1 million V2 customers online to identify the key features female users wanted most. E-commerce data was also analyzed to determine trends across female preferences and tastes.

While the most important feature was the advanced technology needed to deliver an authentic vaping experience -- absent the tobacco smoke, smell and ash of a traditional, combustible cigarette, and with superior flavor and vapor -- customers also wanted more sophisticated and attractive designs and styles.

"Women represent the biggest buying audience in the consumer electronics industry," said Andries Verleur, CEO & Co-Founder of VMR Products and Vapor Couture. "We listened to our female customer base and focused on the features that they wanted. Vapor Couture was built for them, by them."

VMR's Vapor Couture meets customer demand by debuting with ultra-thin, jewel-tipped rechargeable batteries in four complementary colors: Deep Purple, Rose Gold, Brushed Platinum, and Signature White. Vapor Couture also features six distinct flavors to choose from: Rodeo Drive, Bombshell, Fresh Mint, Passion Fruit, Strawberry Champagne and Arctic Mint, all available in 1.2 percent nicotine. Vapor Couture e-cigarettes can be purchased individually as disposables, or as part of a bundled kit.

In addition to Vapor Couture's expanded palette of elegantly designed electronic cigarettes, the brand has also launched a complementary fashion line of accessories, including a portable charging case, sterling silver charm necklace, leather smartphone/e-cig clutch, and more.

"We believe Vapor Couture will be an attractive alternative for the over 20 million adult women in the United States who currently smoke traditional, combustible cigarettes," added Verleur.

Vapor Couture products are available online, at www.vaporcouture.com, as well as at over 35,000 convenience store and retail locations around the globe. For more information on Vapor Couture, please visit http://www.vaporcouture.com.



Source: Company Press Release